Base salary, on-target earnings (OTE), and commission data for Sales Development Representatives in London. Updated April 2026.
The table below shows how SDR compensation scales across experience levels in London. Ranges reflect the 25th–75th percentile for candidates consistently hitting quota.
| Experience | Base Salary | Base / Variable | OTE (100% Quota) |
|---|---|---|---|
| Entry-Level 0–1 years |
$47K–$63K | 65/35 | $85K–$121K |
| Mid-Level 2–3 years |
$55K–$74K | 65/35 | $100K–$142K |
| Senior 4+ years |
$65K–$87K | 65/35 | $118K–$168K |
Commission structure: Monthly quota bonuses + semi-annual ramp bonuses.
The London SDR market reflects the region's broader tech hiring dynamics. Europe's largest SaaS hub. Multilingual SDRs common — ideal for EMEA expansion. Talent availability: Very Deep — largest SaaS sales market in Europe.
Typical ramp time in London: 30–60 days. Expected quota at full ramp: 15–25 qualified meetings/month.
These proficiencies consistently push SDR compensation toward the upper end of the London range:
SDR → Senior SDR → BDR or AE → Senior AE → Sales Manager
In London, strong SDRs typically promote to AE within 18–24 months. Promotion timelines are shorter at growth-stage SaaS companies than at enterprise sales organizations.
Companies hiring SDRs in London typically spend $15,000–$22,000 per placement through traditional recruiting agencies — plus 8–12 weeks of calendar time. Shortlist delivers 5 pre-screened SDR candidates in 48 hours for a fraction of that cost.
SDR base salaries in London typically range from $55,000–$74,000 annually. With on-target earnings (OTE), total compensation ranges from $100,000–$142,000 for SDRs consistently hitting quota.
Most SDR roles in London use a 65/35 base-to-variable split. Commission is typically tied to qualified meetings booked or pipeline generated. Monthly quota bonuses + semi-annual ramp bonuses. Top performers earning above 100% quota often unlock accelerators at 1.25–1.5x standard commission rate.
The national average SDR base salary is approximately $60,000 with OTE of $108,000. London SDRs earn near the national average, reflecting the local cost of living and demand for sales talent.
Compare with other roles in London or the same role in nearby markets: